Sustainable Baby Brands: Updated 2025 Review

Parenting comes with countless choices, but choosing sustainable, non-toxic, and planet-friendly products for your baby is one of the most impactful ways to protect both your child and the Earth.

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We’ve revisited a list of popular “sustainable” baby brands to verify their eco-friendly claims, check if their highlighted products are still available, and note any issues or changes. Below is an updated guide, organized by brand, with key points on sustainability, current offerings, and any controversies or concerns.‍

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Kyte Baby

• Sustainability: Kyte Baby uses fabric made from bamboo-derived rayon (viscose) for its ultra-soft pajamas, sleep sacks, and baby clothes. All products are OEKO-TEX Standard 100 certified to ensure they contain no harmful chemicals​. Bamboo is touted as a sustainable resource due to its fast growth and low water use, though the rayon processing is chemical-intensive (a common industry challenge).
• Current Products: The brand is very much active in 2025, regularly launching new collections​. Their range includes sleep bags, rompers, and even ring slings (those are made of linen instead of bamboo)​. All these items continue to use the signature bamboo-based fabric.
• Concerns: There are no major controversies specific to Kyte Baby. Some experts note that “bamboo” fabric is rayon and requires chemical processing, which can negate some eco-benefits. However, Kyte Baby mitigates safety concerns by     ensuring all fabrics are OEKO-TEX certified free from residual chemicals​. The brand has a positive reputation; no sustainability deviations have been reported.‍

Hanna Andersson

• Sustainability: Hanna Andersson is known for soft cotton pajamas and kids’ apparel. They use 100% organic cotton for many lines and have GOTS (Global Organic Textile Standard) certification for those organic collections​. Most Hanna Andersson organic baby clothes are also OEKO-TEX Standard 100 certified to be free of hundreds of harmful substances​. (Not every single item is organic; they clearly label which pieces are GOTS-certified​.) The company also works with bluesign®-approved materials in some cases​.
• Current Products: Yes – Hanna Andersson is still producing their iconic striped PJs, sleepers, and playwear in 2025. Their organic cotton baby line remains a core offering​. They have expanded sizing up to adult PJs, and those organic lines are ongoing.
• Concerns: No significant controversies have emerged. One thing to note is that not all Hanna Andersson clothing is organic – some items use conventional cotton (the brand emphasizes which are organic/GOTS)​. The company went through ownership changes a few years back, but it continues to prioritize safer fabrics. Overall, Hanna Andersson maintains a strong reputation for quality and eco-minded materials, with no known deviations from their sustainability claims.‍

BumGenius

• Sustainability: BumGenius is a cloth diaper brand, which by nature promotes reusability (reducing disposable diaper waste). They produce several diaper styles, including some with 100% organic cotton inner layers (the BumGenius Elemental line)​. BumGenius also uses fabrics tested for safety – their products have been noted to be OEKO-TEX Standard 100 certified, meaning the diapers contain no harmful levels of chemicals​. In practice, this means their cotton, microfiber, PUL (waterproof material) and even snaps have been independently verified as baby safe. The elastic and laminates are also lead and phthalate free by U.S. standards.
• Current Products: BumGenius diapers (including the pocket style, All-in-One Freetime, the Elemental Organic, newborn Littles, etc.) are still available and widely used in 2025. The company (Cotton Babies, Inc.) is operational – their website is up and authorized retailers continue to sell BumGenius​. There were some stock issues in past years, but as of now you can purchase their products. (They also make Flip diaper covers and Econobum budget diapers, also still on the market.)
• Concerns: No significant sustainability controversies. Using cloth diapers is generally seen as eco-friendly, and BumGenius has consistently delivered on using safer materials. One thing to mention is that the brand had some business ups and downs – e.g., rumors circa 2021-2022 about supply shortages and the founder stepping back – but this doesn’t reflect on product sustainability. No harmful chemicals have been found in BumGenius diapers (reports of them being OEKO-TEX certified confirm they are toxin-free​). Overall, the brand’s eco-claims hold true. Consumers should simply be aware that some styles use synthetic fabrics (like microfiber) which aren’t biodegradable, but the trade-off is you’re reusing the diaper for years.‍

Earth Mama Organics

• Sustainability: Earth Mama Organics specializes in herbal and organic personal care products for pregnancy, postpartum, and baby. They are very committed to ingredient transparency and safety. All products labeled as organic are actually certified by Oregon Tilth to either the USDA Organic standard or NSF/ANSI 305 (the standard for organic personal care)​. They avoid parabens, phthalates, artificial fragrance, and other chemicals of concern. Many items (like their nipple balms and nipple butter, baby lotions, etc.) are made with certified organic herbs and oils. The brand is also Certified Plastic Neutral, meaning they fund the removal of as much plastic from the environment as they use, through a partnership with rePurpose Global​. Packaging is often made from recyclable materials, and they prioritize sustainability in sourcing (for example, they will only call an ingredient organic if it’s actually certified – no loose use of the term).
• Current Products: Yes, Earth Mama’s product lines are ongoing as of 2025. Their popular items such as Earth Mama Diaper Balm, Organic Nipple Butter, Herbal Perineal Spray, Baby Face Nose & Cheek Balm, etc., are all still produced and widely sold. They’ve expanded into mineral sunscreens and even infant tummy tea – all maintaining the same “obsessively natural” formulation approach. Recent news highlights them achieving Plastic Neutral certification and continually adding new products (like a revamped sunscreen line) which indicates the brand is thriving and sticking to its values.
• Concerns: Earth Mama has had virtually no controversies. They are regarded as a very trustworthy brand (often recommended for those avoiding toxins). The only minor note is that some of their products are not 100% organic (if a certain ingredient can’t be certified, they will still use it but won’t label it organic) – however, they are transparent about this. They do not use synthetic chemicals of concern. No deviations from their sustainability or safety claims have been found. In fact, their commitment to “no toxic chemicals anywhere” is consistently backed by certifications and a loyal customer base.‍

Lovevery

• Sustainability: Lovevery creates Montessori-inspired toys and play kits, and they integrate sustainability into their materials. Many Lovevery toys are made from FSC-certified wood and organic cotton​. For example, their wooden stacking toys and blocks use wood from responsibly managed forests (FSC), and soft toys or playmat parts use organic fabrics. They also utilize soy-based inks, water-based paints, and even some bio-based plastics​. Lovevery has public sustainability goals: by 2025, they aim for 90% of materials in products and packaging to be renewable, bio-based, or recycled (with third-party verification)​. They ship products carbon-neutrally and have been tracking and offsetting carbon emissions in their supply chain (they’ve offset thousands of tons of CO2 and are working toward net-zero by 2030​). The Lovevery Play Gym, for instance, uses organic cotton and sustainably sourced wood, and is designed for long-term use through multiple stages​.
• Current Products: Lovevery’s play kits and toys are definitely still being made – in fact, the company has expanded its kit subscriptions up to age 4. The specific products mentioned in the blog (e.g., the Lovevery Play Gym and Lovevery Play Kits subscription) are actively sold and have received updates with new designs. Lovevery continues to release new kits quarterly, all adhering to their material standards. Their commitment by 2025 to use 90% sustainable materials appears on track, and packaging has gotten more eco-friendly (mostly recyclable cardboard, minimal plastics).
• Concerns: Lovevery has had no scandals or significant complaints regarding sustainability. Sometimes consumers comment on the high price or the volume of items (which could be seen as too many toys), but the company encourages passing toys on to other families to extend their life. Importantly, Lovevery’s claims check out – the wood toys are indeed FSC-certified and the fabrics OEKO-TEX or organic​. No one has found harmful substances in them, and Lovevery is quite transparent about their progress via sustainability reports. In summary, the brand remains a trusted name blending child development and eco-conscious design, with no known deviations from their green goals.

PlanToys

• Sustainability: PlanToys is often held up as the example of a sustainable toy manufacturer. They use reclaimed rubberwood for all their wooden toys – these are trees from rubber plantations in Thailand that no longer produce latex and would typically be burned; PlanToys instead upcycles them for toys. This means no deforestation for wood. The wood is dried using a chemical-free kiln process. They also pioneered the use of organic color pigments and water-based dyes, avoiding chemical paints​. Importantly, no formaldehyde or toxic glues are used in assembly – they developed a proprietary formaldehyde-free glue for their toys​. Even the packaging is recycled and printed with soy ink. PlanToys’ manufacturing is eco-friendly (they have a sustainable factory using solar power and biomass). They’re carbon-neutral and emphasize the “Sustainable Way” in every step​. One note: they aren’t FSC-certified – because their wood is plantation-grown, not wild forest, FSC doesn’t apply​.
• Current Products: PlanToys has been around for 40+ years and is absolutely still producing toys in 2025. Their classic products (wooden blocks, shape sorters, pull toys, dollhouses, play food, etc.) are all available, and they come out with new toy designs each year. The sustainability principles remain intact for all products. If anything, they’ve expanded into even using sawdust scrap to form a material they call PlanWood for certain molded items – further minimizing waste. So all the items are still sold and made the same eco-friendly way.
• Concerns: None at all. PlanToys is a gold-standard sustainable brand. They have no controversies – safety or environmental. (Their toys meet international safety standards; any rare recalls have been minor and not due to toxicity.) They are very transparent. The only minor clarification: consumers sometimes ask why no FSC label – as noted, it’s because they use rubberwood from plantations rather than logging forests​, which in itself is a sustainable practice (recycling a by-product of the latex industry). In summary, PlanToys continues to live up to every bit of its eco-friendly reputation with no issues.

Oeuf

• Sustainability: Oeuf (pronounced “uh-f”, French for “egg”) is a Brooklyn-based brand known for eco-friendly modern nursery furniture and knitwear. Their furniture is made in Latvia from sustainably sourced wood – Oeuf uses FSC-certified     European birch plywood and Baltic birch in an environmentally friendly facility​. All finishes (paints, varnishes) on their cribs and dressers are non-toxic, water-based and free of VOC health hazards. For their soft goods, Oeuf uses natural fibers like 100% baby alpaca wool and organic pima cotton. In fact, Oeuf’s apparel is produced under fair trade principles in Peru and Bolivia – the baby alpaca fleece is humanely sourced and the knitting provides sustainable livelihoods​. hey also use GOTS-certified organic cotton for many of their baby outfits​. Overall, Oeuf emphasizes quality and sustainability in materials, avoiding harmful chemicals and supporting ethical production.
• Current Products: Yes, Oeuf is still a prominent brand in 2025. Their Cruz crib, Rhea crib, Merlin dressers, Perch bunk bed, etc. are all still sold and remain popular for modern nurseries. The clothing line (often whimsical animal-face sweaters, hats, etc.) also continues each season, still using fair trade organic or alpaca yarn. Everything mentioned in the original post about Oeuf (be it their furniture or decor) is likely still available. The company has not made any backward changes in materials – if anything, they’ve doubled down on sustainable sourcing as a selling point in their marketing.
• Concerns: Oeuf has had minimal controversy. One historical note: back in 2013, they did have a recall of some cribs (Sparrow model) because of a hardware issue leading to slats detaching​. That was a safety recall and was fixed with a repair kit; no injuries occurred​. This isn’t related to sustainability, but it’s worth mentioning as a past concern. Environmentally, Oeuf has been consistent. They are transparent about what is and isn’t organic (e.g., their wool is not organic certified, but it is naturally processed alpaca fiber under fair trade). No greenwashing issues have been noted. In summary, Oeuf remains a trustworthy brand for eco-friendly furniture and clothing.

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Making small, sustainable choices in parenting adds up to a significant impact. Whether it's choosing organic baby clothes, reusable diapers, or toys made from recycled materials, each decision helps create a better future for our children.

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